Crystal Duran

Achieve Test Prep • 29th July 2022

What is Credit by Examination?

Credit by examination enables students to earn college credit by taking a proficiency exam, rather than an entire semester-long course. This method often helps students finish college faster, which is one of the main benefits of credit by exam.

Backstage • 24th June 2022

How to Start Your Own Branded Podcast

There’s never been a better time to launch your own branded podcast. Incorporating audio content into your marketing strategy is an exciting way to reach new audiences and further build your brand.

Backstage • 13th June 2022

Nano- and Micro-Influencers: When Is It Worth Tapping Into a Smaller Audience?

Influencer partnerships continue to be all the rage in social media marketing, helping brands boost audience engagement with creative, personalized content. While reaching for the highest follower counts may seem like a no-brainer, working with smaller influencers can create opportunities that shouldn’t be ignored.

One Community One Team • 22nd February 2022

Non Profit Copywriting, Website Content Strategy

For this client's site redesign, I reworked their content strategy and copy to be more user friendly, making it easier to showcase client accomplishments and encourage users to engaged.

React Physical Therapy • 22nd February 2022

Health & Wellness Copywriting, Website Content Strategy

I crafted new content for this client's website redesign, accounting for multiple locations and audience inquiries.

Call Potential • 22nd February 2022

Technology Copywriting, Blogging, Website Content Strategy

I worked closely with this client at multiple stages in their digital marketing needs, including blogs, trade show marketing materials, website redesign, and more.

The BrickKicker • 22nd February 2022

Home Improvement & Services Copywriting, Blogging, Email, Website Copy

For this longtime client I worked on countless deliverables, including launching new sites, blogging, email copywriting, content strategy, print and digital marketing assets, and more.

Chicago Pizza Authority • 22nd February 2022

Food/Hospitality Copywriting, Website Strategy

The goal for this client was to stand out in a crowded market. I crafted copy to reflect their unique offerings and entice orders.

Institute of Technology (IOT) • 22nd February 2022

Education Website Content Strategy, Copywriting

In a massive content undertaking, I revitalized this client's online copy, working to better highlight their USPs and make it easier for prospective students to apply.

Maderas Golf Club • 22nd February 2022

Luxury & Entertainment Copywriting

In crafting copy for this client's website, I needed to quickly communicate a luxury experience, highlighting the unique venue while improving UX.

Vehicle Acquisition Network • 22nd February 2022

Automotive Copywriting, Blogging, Website Strategy

For this long term client I helped rework existing messaging to be more concise and user friendly, as well as providing copy for blogs, ads, landing pages, and more.

Vehicle Hero • 22nd February 2022

Automotive Copywriting, Branding, Website Strategy

This new-to-market client required full branding and copywriting assistance. I crafted their playful, approachable voice and tone while guiding users how to use their service.

Naperville Area Chamber of Commerce • 22nd February 2022

NACC | Business Forward.

As one of the largest Chambers in Illinois, we are the original incubator, founded on the belief that advocacy, networking, professional development, and marketing are not lone silos, available to a privileged few, but an open promise to us all. Our influence extends from the heart of Naperville to the borders of Chicago’s great city.

Our expertise is varied but the goal is the same:

to stand up for business.

Romer Skincare • 22nd February 2022

Health & Wellness Copywriting, Branding, Website Strategy

New skincare line Romer needed branding and copywriting services. I developed their voice and all initial messaging, including the tagline "skincare that does more with less" along with web copy, email, and more.

Launch Digital Marketing • 22nd February 2022

Digital Marketing Copywriting, Content Strategy

As the blog curator for LDM, I researched, wrote, edited, and published ongoing blog content, optimizing for SEO and targeting topics to audience needs. As part of a larger content calendar including social and email, these posts helped showcase the latest digital marketing strategies.

Social Eats • 22nd February 2022

Technology Copywriting, Branding, Website Content Strategy

I helped launch this brand new app by crafting playful yet informative website copy, including the tagline "Stop searching. Start eating." I developed the client voice and wrote copy to target new audiences.

Weaver Consultants Group • 22nd February 2022

Service Copywriting, Print/Digital Assets, Website Content

I covered the digital marketing gamut for this long-term client, including everything from website copywriting, brochures, landing pages, social media copy, and more.

Green Light Auto Credit • 2nd December 2021

How Can I Finance A Car With Bad Credit?

I crafted the script for this client video used on social, pre-roll, and more.